Best-selling £32 anti-ageing serum that makes 'skin look younger' is now £14 in flash beauty sale

If you ask anyone with a skincare routine what one of their main goals is, you’ll no doubt hear the words “anti-ageing” mentioned somewhere. From preventing the early signs of ageing for as long as possible, to trying to minimise fine lines and wrinkles that have already appeared, trying to turn back the clock on our skin is something almost everyone is aiming for.

Retinols are one of the most effective ways to do this, which is why it’s no surprise that the has been voted Amazon’s number one best seller in the evening skincare serums category. As well as its glowing reviews, another reason we suspect it’s been given this lofty accolade is thanks to the current offer that lets you snap it up with more than 50% off.

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Usually priced at £31.99, Amazon has currently , meaning you could snap up two bottles for the price of one if you’re a fan of the serum. For those who have yet to try it and are wondering why it’s so popular, the retinol-based serum helps to minimise fine lines and wrinkles, smooth skin texture, minimise the appearance of dark spots and pigmentation and leave skin looking generall more youthful.

It also offers L’Oreal’s highest concentration of pure retinol, giving your skin three times more than the brand’s other skincare products. Although this is good news for regular retinol users who are looking for something stronger, retinol newbies don’t need to be put off. As with any retinol-based product, you can start slow and steady with the , and once your skin has become accustomed to it you can start to increase the frequency that you use it.

The serum also includes hyaluronic acid and aloe vera which help to rehydrate and soothe your skin, which can offset some of the drying and sensitivity-increasing side effects that some retinols can cause. But whatever you do, afterwards, as your skin will be more sensitive to the sunlight after using it.

If you are worried about the sensitivity aspect, the , £18, is a great alternative which focusses on skin-soothing ingredients that help repair and protect your skin barrier. It still gives you all the benefits of regular retinol, such as reducing signs of ageing and dark spots, without any of the harshness.

Hydration is also super important when it comes to using a retinol, so if you want to double up on your L'Oreal Pure Retinol Night Serum with a complementary product, is ideal. You’ll get both the Revitalift Laser Retinol Serum and the L'Oréal Paris Hyaluronic Acid Serum, and it’s also on sale down from £56.98 to £28.49.

Amazon reviewers have also praised the serum, with one saying: “Thumbs up totally does what it says will be ordering more before they get sold out leaves my face feeling refreshed and renewed go buy and try.”

Another said: “Does what it says, noticed a great difference in my skin, lines a great less visible,” whilst another agreed: “Beautiful scent, skin looks younger.”

One did complain: “Loved it until my face started peeling all over!”