Inside Holly Willoughby's 'smashing marriage' with Dan Baldwin amid exciting house move

TV power couple Holly Willoughby and husband Dan Baldwin have moved into "an amazing" mansion, it is reported.

Holly, 44, recently bought the "an insanely beautiful forever home" with her 50-year-old partner whose media company, it is said, struck a deal with America’s National Football League (NFL), Channel 5 (which now wants to be known as 5) and US media giant Paramount to bring live coverage of American football to UK viewers.

As the consortium has even bagged the rights to broadcast the Super Bowl in this country, it is thought Dan and Holly have been eager to explore opportunities to relocate. It is understood they've now snapped up a six-bedroom mansion, said to be worth millions of pounds.

A source who knows the couple, who married in 2007, said: "Together, Dan and Holly make a smashing pairing. They have the whole industry covered between them."

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The Super Bowl is the most-watched annual sporting event in America and the second most popular around the world after the FIFA World Cup – with nearly 200million people worldwide tuning in each year.

And so television sources suggest the deal could be worth "well over £2million" for Baldwin and his consortium. The new American football show, which started last week, is presented by one of Dan's best friends, Dermot O’Leary, 52, along with former NFL player Osi Umenyiora, 43, and hockey player-turned-sports-presenter Sam Quek, 36.

An industry insider told Mail Online: "It is the deal of the year. Dan pulled it off. It’s lovely, actually, as it means the pressure is off Holly to wait for the right job to come up... She has been to hell and back in the past two years. It has been awful for her."

They referred to Holly's ordeal at the hands of former security guard Gavin Plumb, who planned to kidnap and murder the star. He was jailed for life in July last year for the sinister plot, which a court was told was "life-changing for the victim.. both in private and personal terms".

This came after Holly's This Morning career ended abruptly in 2023 after a distressing fallout with her best friend Phillip Schofield over his brother Timothy’s sex offences trial. These episodes "knocked the wind out of Holly," a source told Mail Online.

But Dan's recent success has reportedly brought new vigour into both Holly and Dan's lives, as mum-of-three Holly now has "some time to decompress". The star, originally from Brighton, East Sussex, did co-host You Bet! last year with pal Stephen Mulhern, a revival of the game show after 27 years. The programme, though, was largely panned by viewers and critics.