Starbucks updates dress code: New restrictions on what baristas can wear under aprons

Starbucks is introducing a stricter dress code for its baristas starting May 12. Under the new policy, employees will be required to wear solid black shirts beneath their signature green aprons, paired with khaki, black, or blue denim pants. The shirts may be either collared or collarless and can have short or long sleeves. To support employees during the transition, Starbucks will provide two black T-shirts free of charge. The updated dress code replaces previous guidelines that allowed for a broader range of colours and patterns.


Why Starbucks has updated its dress code

According to Starbucks, the updated attire is meant to create a consistent and recognizable image across all stores. The company believes that the simplified dress code will enhance the visibility of its iconic green apron and contribute to a more welcoming atmosphere for customers.

“This update helps us create a more cohesive coffeehouse experience,” Starbucks said in a public statement. “It also simplifies expectations for our partners so they can focus on delivering great beverages and building customer connections.”


What is the reaction of workers

However, not everyone is on board with the change. Starbucks Workers United, the labor group representing employees at more than 550 unionized locations, says the company is bypassing ongoing negotiations. The union claims it reached a tentative agreement with Starbucks on dress code policies and is calling for a pause on any changes until bargaining is complete.


Worker concerns beyond uniforms

Jasmine Leli, a barista and union bargaining representative, criticized the company’s focus on dress code over more pressing workplace issues. “Starbucks should be addressing staffing shortages and providing guaranteed hours, not telling us what color shirt to wear,” Leli said in a statement released by the union. She added that expecting workers to buy new clothes on limited wages adds an unnecessary burden.


A step back from self-expression

This move represents a shift from Starbucks’ previous approach to employee attire. In 2016, the company relaxed its dress code, allowing for a wider range of shirt colors such as gray, navy, dark denim, and brown, and permitted subtle patterns. In 2019, Starbucks also allowed one facial piercing, a policy that will remain under the new guidelines.

As Starbucks aims to refresh its in-store experience, the debate over its dress code reflects larger questions about employee rights and company priorities. Whether the new policy brings the intended warmth and consistency to customer service or fuels ongoing tensions between the company and its workforce remains to be seen.